In the 1980s follies played a part in promoting a new breakfast cereal: special packs of Kellogg’s Nutri-Grain contained picture cards featuring ‘Gardens to Visit’. The twenty cards were illustrated with views of gardens in Britain and Ireland, all of them open to the public, and five follies or quirky garden ornaments were among the cards to be collected. As the blurb on the box announced ‘Most of us are enchanted by the magic of a beautiful garden’.