In the 1980s follies played a part in promoting a new breakfast cereal: special packs of Kellogg’s Nutri-Grain contained picture cards featuring ‘Gardens to Visit’. The twenty cards were illustrated with views of gardens in Britain and Ireland, all of them open to the public, and five follies or quirky garden ornaments were among the cards to be collected. As the blurb on the box announced ‘Most of us are enchanted by the magic of a beautiful garden’.

Nutri-Grain was launched in 1987 and, as well as publishing the collectable cards, the marketing team promoted it via recipe leaflets: a ‘cosy supper dish’ of trout stuffed with Nutri-Grain was one suggestion. But the Flâneuse digresses…

Once you had the full set of cards you could send off for a folder in which to display your collection…

The album had an introduction by Clay Jones, then chairman of Radio 4’s Gardeners’ Question Time and co-presenter of Gardeners’ World on BBC2. He wrote that ‘no matter where you live in Britain, there is sure to be a magnificent garden not far away’ (although the cards didn’t actually reflect this – only one was in Scotland, one in Wales and two in Ireland and the majority were in southern England). Acclaimed writer and photographer Heather Angel provided most of the photographs, including all of those featured here, and wrote that she hoped ‘this series will stimulate a greater interest in our gardens’.

The cards are small, only 58cm x 75cm, and the print quality is not the finest, but the Flâneuse would still have been very happy to discover these wonderful photographs in her cereal box…

Card three featured the Pagoda Fountain at Alton Towers in Staffordshire. The autumnal view was accompanied by text describing the ‘magical sight and sound’ of the water falling onto the tiered copper roofs and cascading down causing the copper bells to tinkle.

Number five in the series showed the Gothic Temple at Painshill in Surrey, which had been returned to its former elegance after a major restoration only a couple of years earlier. The card explained that work continued to bring Painshill back to life, and that the park deserved to be better known. Work has continued at Painshill since 1987, and the magnificent grotto, described on the card as damaged during the Second World War, once again sparkles and surprises.

Fountains Abbey and Studley Royal in North Yorkshire was the focus of card eight, and in particular the Temple of Piety complete with its much-photographed reflection in the Moon Pond. The card encouraged collectors to visit and find the ‘spectacular’ surprise view of the ruins of Fountains Abbey.

Card seventeen in the set had a view of the Chinese House and Bridge at Shugborough, in Staffordshire. The card praised the ‘Chinese shrubs’ planted to complement the garden building, and recommended seeing the other ‘notable monuments’ in the park.

The only Irish garden was Mount Stewart in County Down in Northern Ireland. The card didn’t feature the famous Temple of the Winds, but instead showed the Dodo Terrace, where quirky concrete sculptures were placed in the early twentieth century.

All of the gardens remain open to the public, although if visiting the follies at Alton Towers you might be distracted by a different kind of folly – the screams of those riding the Toxicator (‘take hold and brace yourself’) or Nemesis Reborn (‘more uncontrollable than ever before’).

Thanks to Cherrill S for introducing the Flâneuse to the cards, and thanks to you for reading. As ever your thoughts and comments are welcome via the box at the foot of the page.

As with all good serials, there will be a wait until the next episode, but the Flâneuse will be back with a snap, a crackle and a pop in 2026. Until then, wishing everyone happiness whatever your plans for the festive season. Goodbye for now, or should that be Cheerios? (Apologies, but it is the season of the corny Christmas cracker joke).

This weekend the country celebrates the 75th anniversary of VE Day. Thinking of the events of 1939-45, the Folly Flâneuse was reminded of a wartime project to document the changing rural and urban face of Britain. At a time when the future seemed uncertain,  ‘Recording Britain’ commissioned artists to portray the country as it then was, creating a visual history for future generations.

The ‘Scheme for Recording the Changing Face of Britain’ was initiated by Sir Kenneth Clark, then Director of the National Gallery, soon after the outbreak of the Second World War. Financial support from the Pilgrim Trust enabled him to recruit artists for the project, which soon became known by the snappier title of ‘Recording Britain’*. Although the threat of destruction, or devastation, as a result of war was one of the stimuli to collect images of a life that might be lost, Clark and his Committee were also responding to an age of rapid change, when industrial and residential development was encroaching on the countryside. There was also a philanthropic aspect, as artists were seen to be struggling to make a living in wartime.

Many artists were commissioned, and the list includes some who went on to become very well-known, John Piper perhaps foremost, but there are others who are barely known today. The scenes they were asked to portray included castles and canals, townscapes and topiary, inns and industry, and all aspects of the British landscape in the early 1940s. In a move to boost patriotism and morale during the war, selections from the collection were exhibited at the National Gallery, London, and the Council for the Encouragement of Music and the Arts organised provincial tours in conjunction with local arts groups.

Of the 1549 topographical works that were collected, a number of follies and landscape ornaments were included, and three are featured here: Freston Tower in Suffolk, the Pagoda at Alton Towers in Staffordshire, and the Dashwood Mausoleum in Buckinghamshire.

Freston Tower, overlooking the River Orwell in Suffolk, was the chosen subject of Russell Reeve (1895-1970), an artist who painted many Suffolk scenes. The tower had been standing since the 1570s, making it one of the oldest follies in Britain. Such tall coastal structures were seen as vulnerable, both as hinderances to British aircraft in a time of war, and as prominent objects to guide the enemy. Happily, the tower survives today and is a Landmark Trust property, available for lofty holiday lets.

A decade before she would publish Follies and Grottoes in 1953, Barbara Jones (1912-1978) chose to paint a view of the pagoda at Alton Towers in Staffordshire, one of many works she contributed to the scheme. Jones preferred the pagoda at Alton Towers, built in the early 1830s, to the more famous example at Kew, which she thought ‘a little pedestrian’. At Alton Towers, she later wrote, the ‘pagoda supports its winged roofs and bells on open lattice work of the most airy elegance’. Her ‘vivid’ watercolour of the pagoda was admired by the Yorkshire Post’s art critic when it went on display in Menston Methodist School, Yorkshire, in April 1945. Country houses and their parks were a focus for the project as there was a fear, ultimately justified, that many would be abandoned after the war, or become institutions. Alton Towers was not typical, as it had passed out of the family’s hands in the 1920s, and was operated as a pleasure ground by a local consortium. It was however requisitioned during the war, and returned in poor condition in 1951. A gradual restoration and development from that date eventually culminated in the hugely successful Alton Towers theme park.

The prominent mausoleum and eye-catcher on the West Wycombe estate in Buckinghamshire, was built in the 1760s for the Dashwood family. It was sketched for the project by Elliot Seabrooke (1886-1950), and remains today a striking feature of the landscape.

The Pilgrim Trust gave the collection to the V&A Museum, London, a partner since the early days of the project. The fabulous collection can be explored on their website https://collections.vam.ac.uk/search/?listing_type=&offset=0&limit=15&narrow=&extrasearch=&q=recording+britain&commit=Search&quality=0&objectnamesearch=&placesearch=&after=&before=&namesearch=&materialsearch=&mnsearch=&locationsearch=

And there is an excellent book about the scheme, Recording Britain, edited by Gill Saunders https://www.vam.ac.uk/shop/recording-britain-110127.html

*actually a misnomer as Northern Ireland was not represented. Scotland was excluded and had its own ‘Recording Scotland’ project. Wales was represented by only a few works, and within England there was a distinct southern bias with Northumberland and Durham excluded entirely and only 3 works featuring Cumberland.